Say Yes: Bringing Liverpool Hope University's Student Stories to Life
We partnered with Liverpool Hope University to help them stand out from the city's bigger institutions, through a series of authentic student story films, supporting photography and a dedicated apprenticeships campaign that showed prospective students exactly what life at Hope really feels like.
The Challenge
With several universities in Liverpool, bigger names often dominate the conversation and Liverpool Hope's story wasn't always cutting through, despite world-class facilities and outstanding student outcomes.
Hope also wanted to raise awareness of a lesser-known part of their offer: degree-level apprenticeships, which needed their own dedicated push.
The Solution
We produced a series of authentic student story films around the 'Say Yes to New Experiences' campaign, capturing real testimonials shot on location across the campus.
Alongside the films we ran a full photography programme covering campus life, open days and student ambassadors, and delivered a dedicated apprenticeships campaign giving that pathway the visibility it deserved.
The Results
Dedicated apprenticeships campaign raising awareness of degree-level apprenticeship pathways
Stronger differentiation from Liverpool's larger universities through authentic, story-led content
Digital marketing assets contributing directly to increased application interest and open day attendance
Authentic student story films landing across web, social and paid campaigns
Services
Project Videos
Project Gallery
Advertising
The 'Say Yes to New Experiences' campaign extended out of home too, with Liverpool Hope's ambitious student stories appearing on the back of city buses across the region to drive open day sign-ups.
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