Ongoing Internal Communications Programme for Bellrock — Bellrock case study by Yellow, marketing agency Liverpool
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Staff Engagement

Ongoing Internal Communications Programme for Bellrock

BellrockFacilities Management

We delivered an ongoing programme of video content, email campaigns and social posts for Bellrock, keeping employees informed, engaged and connected across their facilities management business.

The Challenge

Bellrock needed a steady, reliable flow of internal communications content to keep their workforce engaged, but producing that volume of quality material consistently was a challenge. Without a continuous content pipeline, internal messaging risked becoming sporadic and losing its impact, leaving employees feeling disconnected from the business and its direction.

The Solution

We became Bellrock's dedicated communications partner, delivering a regular programme of content across multiple channels.

Video content gave a human face to business updates and company news, capturing highlights from team building days and charity fundraising initiatives to keep employees informed and celebrated.

When the Covid pandemic prevented in-person gatherings, we helped Bellrock adapt, producing an online virtual Awards Night that brought the whole company together to recognise and reward their people at a time when connection mattered most.

A series of email and newsletter campaigns ensured key messages reached employees directly and consistently, whilst social posts extended that reach further, reinforcing messaging in the spaces where employees were already active.

Together, the channels formed a cohesive, always-on communications programme that kept Bellrock's workforce informed and engaged through every season of the business.

The Results

Positive qualitative feedback from employees on the consistency and quality of internal communications

A reliable content pipeline that removed the pressure of ad hoc production from the internal team

Stronger employee connection to the business through regular, engaging multi-channel communications

Services

Video ProductionEmail CampaignsNewsletter DesignSocial Media ContentVirtual EventsContent Strategy

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